“What would be your best brand advice for someone?”
I got this message in my DMs the other week and immediately knew what my answer would be.
“Learn to think of brand strategy as a lifestyle tool instead of a business tactic. It’s really all about uncovering your purpose so you can effectively live your life both in AND out of the biz.”
It really can be that simple.
I won’t pretend it won’t take some elbow grease to uncover and implement (anything worthwhile takes some cultivating!), BUT I do promise that it absolutely does not have to be complicated and it CAN be seriously life-changing.
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