There’s got to be more to life than just being really, really, really ridiculously good-looking.⁠ 🧜‍♂️

True in the world of male modeling. True in the world of branding.⁠

So if branding isn’t about visuals… what is it about? ✨PURPOSE.⁠✨

It’s about that magic mixture of embodying who you are, who you want to be, and finding that sweet spot where you become total besties with your people. (But don’t worry — when you do it right, you have the visual vibes too.)⁠

Wondering how to get that magic mixture?? The BFF Effect is your guide to creating your complete brand strategy roadmap.